Build your global sales and marketing relationships on solid ground by using the right cultural etiquette at the right time Terri Morrison--the acknowledged authority on global business etiquette and author of the business classic Kiss, Bow, or Shake Hands--provides straightforward advice on how to conduct business with global teams, foreign partners, and international customers. Kiss, Bow, or Shake Hands: Sales & Marketing addresses such topics as: Acceptable/uncceptable icebreakers Typical physical distances during greetings Key phrases in foreign languages Coordinating conference calls Time zones and important dates Negotiating, public speaking and presentations Humor Gestures and body language Closing sales Customer service International contracts Terri Morrison is President of Getting Through Customs, an Internet product and training firm for global business travelers. She is the co-author of eight books, including Kiss, Bow or Shake Hands (A Library Journal "Best Business Books" winner) and Dun & Bradstreet's Guide to Doing Business Around the World. "I would be the first one in line for a Kiss, Bow book on global sales! We are assembling a 'crack team' for India and China, and are extremely aware that there are many cultural issues involved in marketing & sales to those markets." Stan Wo, partner, KPMG

About the Author

Terri Morrison is president of Getting Through Customs, the developers of the McGraw-Hill Kiss, Bow, or Shake Hands digital product. She and Wayne A. Conaway are coauthors of nine books, including Library Journal's Best Business Books winner Kiss, Bow, or Shake Hands and Dun & Bradstreet's Guide to Doing Business Around the World.