A penetrating review of the morals and values that shape the Korean business personality; cultural "keys" that turn Koreans on an off, and how to cope with them. An economic miracle has taken place in Korea. This will be of little surprise to those who understand the Korean character; tough, tenacious, and driven to success. Westerners who are interested in doing business in Korea or with Koreans must acquaint themselves with Korean business practices and social customs.