Levi Roots' Reggae Reggae Cookbook http://www.fishpond.com.au/Books/Levi-Roots-Reggae-Reggae-Cookbook-Levi-Roots/9780007275960

By Levi Roots

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About the Author

Levi Roots is a Reggae musician, chef and entrepreneur. He has performed with James Brown and Maxi Priest and was nominated for a MOBO award in 1998. He gained widespread fame after appearing on the UK television programme Dragons' Den looking for funding for his "Reggae Reggae Sauce". He now creates delicious West Indian recipes in the kitchen of his South London restaurant.

Prizes

TV's dragon slayer Levi Roots brings carnival to the kitchen with his hot'n'spicy debut cookbook. After winning over the business minds of The Dragon's Den with little more than a song and a smile, entrepreneur Levi Roots has since sold more than one million bottles of his delicious Reggae Reggae Sauce. Building on this success and his ever-growing popularity as a food hero, Levi Roots now has his very own cookbook! Levi Roots' Reggae Reggae Cookbook brings the excitement and vitality of Caribbean flavours to your own cooking. An eclectic and colourful range of recipes from simple dishes for students to fantastic feasts for friends are all accompanied by heart-warming anecdotes in Levi's incomparable tell-it-like-it-is style. This bright and colourful book brings together influences as diverse as Jamaican folk tales, Notting Hill Carnival and the music of Bob Marley to create family-friendly food with that famous jerk kick. Levi Roots' Reggae Reggae Cookbook will surely add a funky beat to what you eat! Levi Roots' Reggae Reggae Cookbook features more than 80 simple and exciting recipes such as Mash-Up Eggs, Salmon St Jago de la Vega , Guinness Punch, Rum Cake and Sweet Potato Pudding. Levi also offers a diverse range of vegetarian dishes and puts a Caribbean twist on classic European favourites such as pizza and pasta. Contents include: Everyday Caribbean Rise and Shine Reggae Flavours Carnival Sweet Satisfaction Reggae Extras Key title Sales and Marketing Highlights / Levi Roots has had a huge impact on the media. With the help of BBC Dragon Peter Jones, Levi has featured in both tabloid and broadsheet newspapers, on national TV and radio programmes, as a keynote speaker, and on stage at business seminars / High-profile national press attention expected in line with with a huge publicity campaign. Reviews and extracts expected / Extensive viral and online publicity expected / Sales of Reggae Reggae sauce have been excellent - it has been branded 'the HP sauce of 21st century Britain'. Over a million bottles sold in its first six months on the shelves / The latest Dragon's Den TV series will be coming to a close just as the book is published / Levi is a unique, dynamic character and has a strong cult following amongst the student population / Levi is a MOBO nominated musician and has a new album out in 2008 which means his media machine will already be in motion

Reviews

Waterstone's Books Quarterly "Reading it you can imagine yourself sitting under a tropical sun sipping a frozen mango daiquiri and savouring a plate of jerk chicken." 'The Independent "Winning recipes" Heat magazine "If you want a barbecue with a difference this summer, look no further." The Independent, 50 Best Cookbooks "This book's menu of dishes - from mash-up eggs and Guinness punch to sweet-potato pudding - proves there's more to Jamaican cooking than goat curry." Hot Stars "Accompanied by Levi's own anecdotes, these dishes are sure to spice up every mealtime!" 4Food (Channel Four Food) "Levi Roots has gone from budding entrepreneur and musician to the established face of Caribbean food in the UK in just 10 months."