About the Author

David E. Carter has produced more books on graphic design related topics than anyone. The Big Book of New Design Ideas is his 100th book. The first was The Book of American Trade Marks, published in 1972. Carter actually self-published that book after 17 publishers turned him down because there was "no market for a book like that." Carter followed his instincts, believing "if I want that book, other people like me will want it also." His first book was a major seller. A second book followed, and a third. For each book he produced, he simply created a book that he wanted to own, but that didn't exist.

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