Anderson presents a discussion about the economics of abundance--the rise of the niche--as the cost of reaching consumers drops dramatically and markets shift.
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– Customer review on 21/06/2009
This is now one of my favourite books on economics and marketing from a person who is in neither industry. Chris Anderson explains how the internet is changing and challenging the traditional business model of the retail outlet and the rewards of paying attention to your niche.
After reading this, I challenge you to not start recognising Long Tail patterns everywhere.
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– Customer review on 21/06/2009 
