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Home » Books » Biography » General
The Long Tail
http://www.fishpond.com.au/Books/Long-Tail-Chris-Anderson/9781401309664?outprint=1&isbn=1401309666
Why the Future of Business Is Selling Less of More
By
Chris Anderson
RRP $29.99 $12.15 Save $17.84 (59%)
Free shipping Australia wide Ships from USA supplier | Rating: | | | Format: | Paperback, 267 pages, Revised, Update Edition | | Other Information: | Illustrated | | Published In: | United States, 01 July 2008 |
In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. |
| Publisher: | Hyperion Books | | ISBN: | 1401309666 |
| EAN: | 9781401309664 | | Dimensions: | 20.27 x 13.31 x 1.93 centimeters (0.24 kg) |
| Age Range: |
15+ years |
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