We are witnessing the emergence of a unified world economy, as exemplified by NAFTA and GATT, that will, in theory, make goods available at cheaper prices, create new jobs throughout the world, raise standards of living, and benefit the average family. However, population growth and resource exploitation will also affect these potential benefits as patterns of consumption change. In stunning photographs and text, "Material World" demonstrates the present context for the emerging global economy, what it means to be 'statistically average', by displaying families in more than thirty nations outside their homes - with all their possessions in view. Among the 350 stunning images are those of a family in lush Samoa juxtaposed with a Kuwaiti family and the two Mercedes-Benzes parked outside their desert home; a family in Iceland posing with their treasured string instruments while a family in Sarajevo huddles outside their bullet-ridden apartment.This text describes what it means to be 'average' in each of thirty very dissimilar cultures and the impact of each way of life on the local environment. Statistical information about each country accompanies the photo-essays so that readers can easily compare one culture with another. "Material World" is a fascinating portrait of multicultural diversity and a preview of emerging issues raised by the impact of the global economy on the cultural heritage of the human community. ReviewsAlthough Material World might appear to fall into the genre epitomized by Edward Steichen's The Family of Man (1955), the book truly defies facile classification; it seems at once art, photojournalism, human geography, and visual anthropology. It is a remarkable and captivating coupling of photographic art with economic and demographic statistics. Very largely the work of 16 photographers, including Menzel, the book is most outstanding in its color photographic portraits of 30 families with their material possessions arrayed nearby. Each family represents one of 30 different countries-some poor, some rich-and each approximates what World Bank and UN statisticians deemed to be "average" for its country. Tables associated with the photographs provide statistical portraits of the families and their nations; photographers' notes on their specific projects enlighten the viewer. Though the format allows superficial browsing, the combination of detailed photographic presentations of material goods with the commentaries and statistics invites careful reading and cross-cultural comparison. Readers should find the comparison worth making. Strongly recommended for all libraries. [A CD-ROM of the same title is available; for more information, see p. 21.-Ed.]-James D. Haug, East Carolina Univ. Lib., Greenville, N.C. YA‘A fascinating look at the material possessions of families throughout the world. These people have been determined ``average'' for their countries and have agreed to have photographers move the contents of their houses outside in order to create visible representations of their relative standards of living. The dirt house and few possessions of Mali residents contrast with the 4 cars, 45-foot long sofa, and 12+ oriental carpets lined up outside the luxury home of a family from Kuwait. Each chapter includes the original spread of possessions, statistics about each family and country, as well as further pictures of daily life and some observations by the photographer. Interspersed among the chapters, which are divided by region, are pictorial representations of such interesting comparisons as televisions, meals, and toilets. Almost all of the pictures are in full color. Menzel hoped this would be ``a unique tool for grasping cross-cultural realities.'' It is that and much more.‘Susan H. Woodcock, King's Park Library, Burke, VA |