This is a crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting messages about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. "The McGraw-Hill 36-Hour Course: Online Marketing" puts you on the fast track to mastering the essential tools for harnessing the power of the world wide web for your marketing goals. It begins with first things first-planning and building a website-and then provides in-depth coverage of essential online marketing tools and techniques: Content marketing and blogging; Social media marketing; Web analytics Search Engine; Optimization (SEO); and, Email marketing Online Public Relations. "The McGraw-Hill 36 Hour Course: Online Marketing" spells it all out in easy-to-understand terms and actionable steps. You're already on your way to web marketing mastery! It includes chapter-ending self tests and an online final exam!

Table of Contents

Chapter 1. Building a Web Marketing Foundation; Chapter 2. Planning the Web Site; Chapter 3. Building a Web Site; Chapter 4. Content Marketing; Chapter 5. Blogging; Chapter 6. Social Media Marketing; Chapter 7. Web Analytics; Chapter 8. Search Engine Optimization; Chapter 9. Online Advertising/Search Engine Marketing; Chapter 10. Email Marketing; Chapter 11. Online Public Relations; Chapter 12. Managing Multi-Tasking Web Marketing

About the Author

Lorrie Thomas, M.A., is a marketing strategist, educator, writer, trainer, and speaker. She is the CEO of Web Marketing Therapy (www.webmarketingtherapy.com), a marketing agency that offers strategic advisory services, online marketing training, and marketing management.