"Methods in Behavioral Research" has achieved its market-leading position with its concise and strategic approach to methodological decision making. Combining helpful pedagogy and rich examples, Cozby's tenth edition again incorporates learning objectives, illustrative graphics, and activities to increase student involvement. Highlights of the new edition include a broader introduction of different research techniques in Chapter 4, extensive revision of the "validity of measurements" section, and updated structural equations models.

About the Author

Paul C. Cozby is Professor of Psychology at California State University, Fullerton. He received his Ph.D. in Psychology from the University of Minnesota and B.A. from the University of California, Riverside. He is a fellow of the American Psychological Association and has been an officer of the Society for Computers in Psychology. He is coauthor of Research Methods in Human Development (McGraw-Hill). He is currently studying learning in a distance education environment.

Table of Contents

1. Scientific Understanding of Behavior 2. Where to Start 3. Ethical Research 4. Studying Behavior 5. Measurement Concepts 6. Observational Methods 7. Asking People About Themselves: Survey Research 8. Experimental Design 9. Conducting Experiments 10. Complex Experimental Designs 11. Quasi-Experimental and Single-Participant Designs 12. Understanding Research Results: Description and Correlation 13. Understanding Research Results: Statistical Inference 14. Generalizing Results Appendix A: Writing Research Reports Appendix B: Statistical Tests Appendix C: Statistical Tables Appendix D: Constructing a Latin Square Glossary References Index