Music Marketing, PR and Image Making http://www.fishpond.com.au/Books/Music-Marketing-PR-and-Image-Making-Mark-Beard-Ben-OHara/9781921029424

Music Business Supplement

By Mark Beard, Ben O'Hara

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Format:

Paperback

Release Date:

01 July 2005

Allows students to take a hands-on approach to creating their own music business-marketing plan, while looking in turn at the history of marketing, market research, developing a marketing mix and creating dynamic publicity kits. This is done with a specific focus on the music industry environment in Australia and New Zealand today.

Publisher:	Omnibus Press
ISBN:	1921029420
EAN:	9781921029424
Age Range:	15+ years

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Music Marketing, PR and Image Making http://www.fishpond.com.au/Books/Music-Marketing-PR-and-Image-Making-Mark-Beard-Ben-OHara/9781921029424

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