Radical secrets of direct marketing players Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there. Dan and his elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants and sales--reveal their radically different, super-profitable methods and share actual advertising and marketing examples from their businesses! Also, sit in on a discussion of the hottest marketing techniques on the audio CD inside. Discover customer-getting, sales-boosting tactics you never knew existed! INSIDE! FREE--Email Course & Direct Marketing Tool Kit FREE--$995.00-Value Seminar Tickets FREE--Tele-seminar Invitation FREE--Newsletters
About the Author
Dan S. Kennedy is a leading consultant for direct-marketing companies and entrepreneurs and the bestselling author of No B.S. Business Success, No B.S.Time Management, and No B.S. Sales Success.
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Reviews
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Dan Kennedy provides us with simple, straight forward methods for cutting through all of the traditional marketing messages that quite literally clog up the consumer's capacity to make a decision. With helpful and genuine examples and numerous 'calls to action' Dan sets us practical tasks that we can actually implement in our business today. If you want a no nonsense handbook where you can grab a few ideas and make them work for you right away, then this is the book for you. Easy to pick up and put down at any time which also makes it a nifty read for busy business people who don't have to time to read a book from cover to cover inside a day.
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