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Non-Obvious 2018 Edition
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Promotional Information

-National media publicity outreach (TV, radio and print)
-National keynote speaking tour (30+ large events per year - including planned speaking at shows such as CES, SXSW and NRF)
-Op-Ed and guest articles planned for top tier business media (Forbes, Inc,Fast Company)
-Special promotions via author website including signed copy promotions, contests/promotions for launch week
-Sales Promotion in Hudson Airport locations (Dec 2017 to Feb 2018)
-Full page ads in WIRED magazine during launch months
-Promotion via author's existing email marketing lists and social media platforms (100,000+ targeted individuals)
-Affiliate email marketing promotions via other industry lists (500,000+ targeted individuals)
-Online social advertising promotions via LinkedIn, Twitter, Facebook
-Targeted bonus content for author's audience on Slideshare (over 1 million readers of presentations)
-Author's Speaking Events Dec - Jan 2018:
- Consumer Electronics Show
- Mobile World Congress (Barcelona)
- The Marketing Forum
- Brand Forum (UK)
- Digital Marketing Summit
- Food Marketing Institute
- Innovation Summit
- Global Entrepreneurship Congress
- Multiple private keynotes/workshops at internal brand summits for Fortune 500 brands (4-5 per month)

About the Author

Rohit Bhargava is a trend curator, founder of the Non-Obvious Company, and an expert in helping brands and leaders be more influential. He is the author of five bestselling books on topics as wide ranging as the future of business, building a brand with personality, and why leaders never eat cauliflower. Rohit has advised hundreds of global brands and is a Professor of Marketing at Georgetown University. A two-time TEDx speaker, Rohit has been invited to keynote events in 32 countries and is regularly quoted in media outlets including The New York Times, Harvard Business Review, and NPR.

Reviews

"Sharp, articulate, and immediately useful."
DANIEL H PINK, Author of Drive

"One of those rare books that delivers ... a great read!"
CHARLES DUHIGG, Author of Power of Habit

"If you believe in a lifetime of learning, read this book!"
JONATHAN BECHER - Former Chief Marketing Officer, SAP

"Insightful, thought provoking and illuminating!"
SHIV SINGH, SVP Global Head of Digital Transformation, VISA

"Trends that will shape your business and decision making."
SALLY HOGSHEAD, NY Times Bestselling Author

"It gets better every year!"
RYAN HOLIDAY NY Times Bestselling Author

"A powerful argument for how curation can change your organization."
SREE SREENIVASAN, Chief Digital Officer of New York City

"A goldmine of ideas and trends!"
GUY KAWASAKI, Bestselling author and Chief Evangelist of Canva

"Well written ... a joy to read!"
ANN HANDLEY, Author of Everybody Writes and Founder of MarketingProfs

"Elegant, powerful and intensely engaging!"
HOPE FRANK, Chief Marketing Officer, Kiosked

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