The Tipping Point

How Little Things Can Make a Big Difference

By Malcolm Gladwell

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Average Rating: (See all reviews) Format: Paperback, 304 pages Published In: United States, January 2002 Quantity Available: 2852 Ships within 6-10 days This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work. From The Publisher: This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas. Publisher: Back Bay Books ISBN: 0316346624 EAN: 9780316346627 Dimensions: 21.23 x 14.02 x 2.16 centimeters (0.29 kg)

An interesting concept book about the behaviours / situation required for something to "tip" into an epidemic. Despite the addition of little coined names for people such as 'mavin' this book uses interesting stories to illustrate the concepts and it thought provoking. A must read.

Gladwell makes a strong case for subconscious genius. Through his stories and explanations he weaves a spellbinding journey into a completely different way of thinking. After reading it one realises that we all have this Blink available to us and bey becoming aware of this profound resource we can make our dreams come true, be a leader in our field or simply live a more fulfilling and creative life.
Great read.