Praise for The Nordstrom Way "Outstanding customer service and Nordstrom's are synonymous. The innovative approach has allowed them to find out what the customers want and then do it. Their standards of service are what we all shoot for." -- David D. Glass President and Chief Executive Officer Wal--Mart Stores, Inc. "Nordstrom is a national model for outstanding customer service. American business should use this book as a primer to learn how to make and keep happy, satisfied customers." -- J. Willard Marriott, Jr. Chairman and President Marriott International, Inc. "When you run a family business that includes your customers as extended family, you're unbeatable. This book outlines an American family saga that has become the admiration of the world." -- Leonard A. Lauder President and Chief Executive Officer Estee Lauder Companies "Nordstrom's business is built on one--to--one communication with the customer. Their professional salespeople bridge the gap between the designer and the consumer. The Nordstrom Way is what the '90s are all about!" -- Donna Karan Designer and Chief Executive Officer Donna Karan Company

Table of Contents

America's #1 Customer Service Company. After the Gold Rush: A Store Is Born. The Next Generation: Perfecting "The Nordstrom Way". The Nordstrom Culture: Setting Employees Free. "What's Inside": Creating an Inviting Place. A Company of Entrepreneurs: The "Nordies" Versus the Clock-Punchers. The Art of Selling: Retailing Is a Contact Sport. Customer Service the Nordstrom Way: The Future. Index.

About the Author

ROBERT SPECTOR is a Seattle-based freelance writer who has covered Nordstrom since 1982 for Women's Wear Daily and other publications of the Fairchild Fashion Group. PATRICK D. McCARTHY, of Seattle, has been with Nordstrom for more than 20 years. He is one of the top-performing salespeople in the company.

Reviews

Nordstrom's has long had the reputation for outstanding customer service. This book, coauthored by one of Nordstrom's top sales associates, McCarthy, tells how Nordstrom's earned that reputation. The work combines case studies and personal narrative with some history of the store. Each chapter helps the reader see one or more aspects of what has made Nordstrom's so successful, for example, "The Nordstrom Culture: Setting Employees Free," "The Art of Selling: Retailing Is a Contact Sport," and "What's Inside: Creating an Inviting Place." Each chapter is followed by a one- to two-page summary of the important points. Highly recommended for any business collection.-Michael D. Kathman, St. John's Univ. Lib., Collegeville, Minn.