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Home » Books » Business » Marketing » Advertising
Paid, Owned, Earned
http://www.fishpond.com.au/Books/Paid-Owned-Earned-Nick-Burcher/9780749465636?cf=3
Maximizing Marketing Returns in a Socially Connected World
By
Nick Burcher
This item is unavailable.We will email you if this item comes back into stock. | Rating: | | | Format: | Electronic Book Text, 272 pages | | Published In: | United Kingdom, 03 March 2012 |
Paid, Owned, Earned is about the complexity of media channels confronting brands, agencies and advertisers. With a multitude of case studies and original thinking it provides a clear framework on how best to approach the fragmented media landscape. |
| Publisher: | Kogan Page | | ISBN: | 0749465638 |
| EAN: | 9780749465636 |
| Age Range: |
15+ years |
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