Pirie Brown knows the magic of real business success lies in the soul of the company. This book outlines how all companies can identify and promote their values to ensure that staff and customers alike simply love doing business together. Learn how you can make the same subtle and strategic changes to any business model to achieve outstanding results in record time: By focusing on being a value based business; By practicing being green in a way that genuinely works; By thinking outside the box about pricing; By supercharging your employees with the things that mean they are almost immune to job dissatisfaction - and much more! Pirie Brown's approach to how to build a great culture within a failing company is outstanding.