Preface Acknowledgments 1. Basic Math Concepts 2. Factors Affecting Profit 3. Cost of Merchandise and Terms of Sale 4. Reductions 5. Calculating Basic Markup 6. Markup and Pricing Strategy 7. Valuation of Retail Inventory 8. Six-Month Plans 9. Purchase Performance and Profitability Practicing What You Have Learned—Answers Glossary Index

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This peer-reviewed new edition is dedicated to helping students master the mathematical concepts, techniques and analysis utilized in the merchandise buying and planning process.

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Linda M. Cushman is an associate professor of Retail Management in the Department of Marketing at Whitman School of Management, Syracuse University, USA. Her research appears in journals such as the Journal of Fashion Marketing and Management, Customer Relationship Management, and the Journal of Shopping Center Research.

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