Promotional Information

* Author will tour Melbourne, Sydney, Brisbane, Canberra and Adelaide * Book to be launched in Melbourne by Quentin Bryce, the govenor-general of Australia * Author profiled in major broadsheets such as the Age, Sydney Morning Herald, Canberra Times and Sunday Star Times * Extracts to be placed in glossy magazines such as Australian Women's Weekly and weekend newspaper supplements such as Weekend Australian magazine * Author to appear on ABC TV programs such as 7.30 and One Plus One as well as commercial TV programs such as Sunrise * Other contributors in the book to appear on commercial TV programs such as Channel 7's Sunday Night * Author to be interviewed on ABC Radio National programs such as Late Night Live and local radio such as Conversations with Jon Faine * Widespread review coverage in all Australin and NZ newspapers * Widespread review coverage in specialist newsletters and publications such as COTA network publications and senior magazines * Widespread review coverage in specialist media interested in Health, Finance and Employment * Advanced reading copies available to the trade * Advertisements in literary and current affairs publications such as ABR, Griffith Review, Limelight, the Monthly, Crikey and on their associated websites * Promotions and giveaways with retiree associations such as University of the Third Age, Probus and Rotary Australia * Targeted Facebook advertising campaign * Advertisements in bookseller newsletters and catalogues * Strong social media campaign including competitions * Book trailer to be available on Text's website, YouTube, author's website and on bookseller sites

About the Author

Authors Bio, not available

Reviews

'Patricia is a sort of centurion in her abilities to kick down doors and push walls over...she gets things done.' -- Phillip Adams 'With her characteristic passion, Patricia Edgar has exploded the myth that an ageing population is unrelieved bad news for our social and economic future. This book is bursting with intellectual energy: if Edgar's rational arguments don't convince you, her human stories will.' -- Hugh Mackay 'Patricia Edgar brilliantly portrays the challenges and, more importantly, the manifold joys of growing older. She dissects the biased and inaccurate attitudes which prevent society from gaining maximum value out of its senior citizens. She highlights the experience, perspective, integrity and wisdom of our elders and introduces us to eight individuals enjoying fulfilling lives towards the end of their journeys-independent, interesting and inspirational people, examples to be emulated. This book is a "must read" for every thinking Australian.' -- Sir Gus Nossal 'Sincere and passionate.' Weekend Australian 'A robust, persuasive and passionate look at the benefits of an extended life span.' Sun-Herald 'Edgar's main, and extremely positive, message to older people is that they must grab life with both hands.' Launceston Examiner 'In Praise of Ageing is a cultural call to arms...The portraits of the elder firebrands are wonderful, painting an image of tireless spirits, keeping old age at bay with their good humour, spirit and send of purposes.' Weekly Times 'Marries sociological and economic insights with the stories of some remarkable elders.' Sydney Morning Herald 'A breath of fresh air.' Australian Doctor 'What a fantastic book. [Patricia Edgar]...has written the most positive book on ageing that I have read. The book is not cloying, patronising or depressing. Instead, [Patricia Edgar] has presented us with an eminently readable and thoroughly researched book on a topic that is very close to many of us.' Law Society Journal