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Predatory Thinking
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A masterclass in out-thinking the competition.

About the Author

Dave Trott is the author of Creative Mischief and currently Chairman of The Gate London, part of The Gate Worldwide. Born in east London, he went to art school in New York on a Rockerfeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind 'Hello Tosh Gotta Toshiba', 'Aristonandonandon', 'Lipsmackinthirstquenchin... Pepsi', the Cadbury Flake ads and many, many more. Dave's agency Gold Greenlees Trott was voted Agency of the Year by Campaign Magazine, and Most Creative Agency in the World by Ad Age in New York. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.

Reviews

Offers much to think about . . . engaging
*Creative Review*

Challenges the way we think creatively by flipping the logical, 2D way of thinking on its head
*Psychologies*

Cool, clear, very readable
*Overseas Property Professional*

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