Provides an introduction to marketing. This third edition provides an authoritative presentation of marketing theory, and offers the reader a variety of examples and applications illustrating the major decisions that marketing management faces.
Already own this item? Sell Yours and earn some cash.
It's fast and free to list! (Learn More.)
Reviews
–
This is a fantastic introductory book to marketing, for either TAFE or university students.
The typeface is clear and easy to read, and the design of the pages is simple, clean, yet colourful enough to keep your eyes engaged when reading through chapters or completing learning activities.
Most of the case studies, besides presenting an interesting scenario, also provide a great alternative way to revise the key concepts learned in each chapter of the book.
I have never been exposed to marketing before, and this book is a really great way to get started.
This is a fantastic introductory book to marketing, for either TAFE or university students.
The typeface is clear and easy to read, and the design of the pages is simple, clean, yet colourful enough to keep your eyes engaged when reading through chapters or completing learning activities.
Most of the case studies, besides presenting an interesting scenario, also provide a great alternative way to revise the key concepts learned in each chapter of the book.
I have never been exposed to marketing before, adn this book is a really great way to get started.
You can earn a 5% commission by selling Principles of Marketing paperback book on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep!
Authors/Publishers
Are you the Author/Publisher? Improve sales by submitting additional information on this title.
Help
My Cart
Australian dollars.
