Purple Cow http://www.fishpond.com.au/Books/Purple-Cow-Seth-Godin/9780141016405

Transform Your Business by Being Remarkable

By Seth Godin

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Format:

Paperback, 160 pages

Release Date:

27 January 2005

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

About the Author

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.

Reviews

The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something "remarkable" (the way a purple cow in a field of Guernseys would be remarkable) to have any effect at all, writes Godin (Permission Marketing; Unleashing the Ideavirus). He cites companies like HBO, Starbucks and JetBlue, all of which created new ways of doing old businesses and saw their brands sizzle as a result. Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue. Still, his wide-ranging advice-be outrageous, tell the truth, test the limits and never settle for just "very good"-is solid and timely. (May 12) Copyright 2003 Reed Business Information.

Publisher:	Penguin Books Ltd
ISBN:	014101640X
EAN:	9780141016405
Dimensions:	19.0 x 12.0 x 0.0 centimeters (0.12 kg)
Age Range:	15+ years

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Reviews

4.0 out of 5 based on 7 reviews. 4 of 5 Stars! – Customer review on 29/12/2006

If you're in Marketing and wondering what the whole point is anymore or ever was then this book might be the one to get you unstuck. Has some great concepts and ideas and lots of example stories.

Looks at mass marketing and mass advertising and their growing ineffectiveness. Good book for some light reading in that it is not like your average marketing text book (dry and boring). It's short to the point and worthwhile reading for anyone in the marketing game.