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Rethinking the Sales Force
http://www.fishpond.com.au/Books/Rethinking-Sales-Force-Neil-Rackham-Rackham/9785551133704?cf=3
Redefining Selling to Create and Capture Customer Value
By
Neil Rackham, Rackham, John DeVincentis
This item is unavailable.We will email you if this item comes back into stock. | Rating: | | | Format: | eBook (Palm Pilot) | | Other Information: | Relay time: 0min | | Published In: | United States, 23 August 2002 |
In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authors show how the successful sales force breaks away from traditional thinking and transforms themselves into complex business processes with multiple sales approaches and selling models that meet the demands of today's sophisticated customers. |
| Publisher: | McGraw-Hill | | ISBN: | 5551133702 |
| EAN: | 9785551133704 |
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