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Seeing What Others Don't
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About the Author

Gary Klein, PhD, is a research psychologist famous for his part in founding the field of naturalistic decision making, and is Senior Scientist at MacroCognition LLC. He was one of the leaders of a team that redesigned the White House Situation Room. Gary is the author of several books, including The Power of Intuition and Streetlights and Shadows.

Reviews

Gary Klein pins down what until now has been the elusive topic of insight in his best and most personal work yet. The examples are memorable and Klein translates them into subtle and powerful lessons for practitioners and academics alike. - Karl Weick, Rensis Likert Distinguished University Professor Emeritus, University of MichiganA must-read for all leaders. - General Anthony C. Zinni, USMC (ret)No one has taught me more about the complexities and mysteries of human decision-making than Gary Klein. - Malcolm GladwellGary Klein is a living example of how useful applied psychology can be when it is done well. - Daniel Kahneman, author of THINKING, FAST AND SLOWAn insightful guide to insight. Particularly good at identifying the barriers to getting there. Indeed, Klein's book moves our understanding of insight forward by significantly adapting the story we have about it. - Financial TimesA brilliant discourse on a fascinating subject. It's written in a crisp, fluent, Gladwellish way and the pages flit by - Management TodayVital to marketers looking to understand consumers needs, SEEING WHAT OTHERS DON'T explains insight, how it works, why insights still matter, what triggers them and shows tips on how to nurture them. - ContagiousKlein writes with such passion and conviction that you quickly come round to his point of view. The book explains how compa

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