Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.
Ian (Mac) C. MacMillan is the academic director of the Sol C. Snider Entrepreneurial Center and Dhirubhai Ambani professor of entrepreneurial management at the Wharton School, University of Pennsylvania. He has also been a director of companies in the travel, import/export and pharmaceutical businesses in the United States, South Africa, Canada, Hong Kong, and Japan. He has also consulted to numerous companies, including Microsoft, DuPont, General Electric, IBM, and Citibank. He is coauthor of the bestselling books Corporate Venturing, The Entrepreneurial Mindset, Market Busters, Unlocking Opportunities for Growth, and Discovery Driven Growth. James D. Thompson, PhD, is co-founder and director of the Wharton Social Entrepreneurship Program. His current research is focused on social entrepreneurship, future market growth, and investment under conditions of high uncertainty. He has extensive experience in Africa and works around the world with organizations intent on growth in value. Jim has been published in the Harvard Business Review, Journal of Management, Long Range Planning, Management Science, Organization Science, and the Research-Technology Management Journal.
Social entrepreneurship represents an innovative and effective
mechanism for addressing many problems around the world. "The
Social Entrepreneur s Playbook" is an important contribution to
help aspiring entrepreneurs take the first step.
David Bornstein, author of "How to Change the World: Social
Entrepreneurs and the Power of New Ideas" and coauthor of "Social
Entrepreneurship: What Everyone Needs to Know"
"The Social Entrepreneur s Playbook" provides invaluable insights
into how best to foster truly sustainable enterprises that are
economically viable and that significantly improve quality of life
for individuals and communities.
Kenneth C. Frazier, Chairman of the Board, President, and CEO,
Merck & Co., Inc.
The processes recommended in "The Social Entrepreneur s Playbook"
show that due diligence matters, and can be carried out, for
organizations that attend to those in need. That way, resources can
be focused, and well-meaning but vainglorious resource expenditures
avoided. What's more: MacMillan and Thompson clearly walk their
talk; rather than simply publishing a book, they are
pressure-testing their own first draft and asking readers to help
write the final manuscript.
Mark O. Winkelman, Senior Director, Goldman Sachs Group, Inc.
"The Social Entrepreneur s Playbook" shows us how to understand,
evaluate, and pragmatically fund investments designed for
significant social impact. It is essential reading for those who
care about deploying philanthropic and impact investing resources
for the greatest good.
Ronald D. Cordes, Board Member, Impact Assets; Co-Chairman,
Genworth Financial, Inc.
I have long felt that we can do better by using our altruistic
resources to build self-sufficiency instead of dependency. "The
Social Entrepreneur s Playbook" shows that it can be done and how
to do it.
Robert B. Goergen, Chairman and CEO, Blyth, Inc.
MacMillan and Thompson have delivered a powerful set of tools for
anyone interested in creating scalable, positive social impact
while conserving resources through disciplined entrepreneurship.
"The Social Entrepreneur s Playbook" provides a unique and
compelling framework for funders, investors, and others who would
like to increase the reach, efficacy, and investment transparency
of their contributions.
Arthur D. Collins Jr., retired Chairman & CEO of Medtronic, Inc.,
and Senior Advisor to Oak Hill Capital Partners"
"Social entrepreneurship represents an innovative and effective
mechanism for addressing many problems around the world. "The
Social Entrepreneur's Playbook" is an important contribution to
help aspiring entrepreneurs take the first step."
--David Bornstein, author of "How to Change the World: Social
Entrepreneurs and the Power of New Ideas" and coauthor of "Social
Entrepreneurship: What Everyone Needs to Know"
""The Social Entrepreneur's Playbook" provides invaluable insights
into how best to foster truly sustainable enterprises that are
economically viable and that significantly improve quality of life
for individuals and communities."
--Kenneth C. Frazier, Chairman of the Board, President, and CEO,
Merck & Co., Inc.
"The processes recommended in "The Social Entrepreneur's Playbook"
show that due diligence matters, and can be carried out, for
organizations that attend to those in need. That way, resources can
be focused, and well-meaning but vainglorious resource expenditures
avoided. What's more: MacMillan and Thompson clearly walk their
talk; rather than simply publishing a book, they are
pressure-testing their own first draft and asking readers to help
write the final manuscript."
--Mark O. Winkelman, Senior Director, Goldman Sachs Group, Inc.
""The Social Entrepreneur's Playbook" shows us how to understand,
evaluate, and pragmatically fund investments designed for
significant social impact. It is essential reading for those who
care about deploying philanthropic and impact investing resources
for the greatest good."
--Ronald D. Cordes, Board Member, Impact Assets; Co-Chairman,
Genworth Financial, Inc.
"I have long felt that we can do better by using our altruistic
resources to build self-sufficiency instead of dependency. "The
Social Entrepreneur's Playbook" shows that it can be done and how
to do it."
--Robert B. Goergen, Chairman and CEO, Blyth, Inc.
"MacMillan and Thompson have delivered a powerful set of tools for
anyone interested in creating scalable, positive social impact
while conserving resources through disciplined entrepreneurship.
"The Social Entrepreneur's Playbook" provides a unique and
compelling framework for funders, investors, and others who would
like to increase the reach, efficacy, and investment transparency
of their contributions."
--Arthur D. Collins Jr., retired Chairman & CEO of Medtronic, Inc.,
and Senior Advisor to Oak Hill Capital Partners
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