Learn how easy it is for your market to get your message. Nowadays, if you're not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog-even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business. "Social Media Marketing For Dummies" provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. This book helps you learn which social media site best fits you and your business and how to: use Twitter, blogs, Facebook, and other social media outlets to full advantage; create your own online spokesperson for your brand; identify social media sites that appeal to your target audience; tell which social platform works for which objectives; develop a unique, Google-able voice in social media; optimize your page to attract clicks and customers; and, set up a program to assess your success and measure your results. "Social Media Marketing" helps you learn the art of social media marketing to build your business to its full potential.

About the Author

Shiv Singh is a hands-on marketing professional working with some of the globe's largest corporations. Advertising Age magazine recognized him as one of the leading voices in social marketing and named him a "Media Maven" in 2009.

Table of Contents

Introduction. Part I: Getting Social with Your Marketing. Chapter 1: Understanding Social Influence Marketing. Chapter 2: The Lay of the SIM Land. Chapter 3: Getting in the Social Infl uence Marketing Frame of Mind. Part II: Practicing SIM in the Social Web. Chapter 4: Launching SIM Campaigns. Chapter 5: Developing Your SIM Voice. Chapter 6: Reaching Your Audience and Their Influencers on the Major Social Platforms. Chapter 7: Marketing via Niche Networks and Online Influencers. Chapter 8: Accounting for the Influencers. Part III: Old Marketing Is New Again with SIM. Chapter 9: Practicing SIM on Your Web Site. Chapter 10: Becoming an Authentic and Engaged Advertiser. Chapter 11: Building a SIM Mobile Campaign. Chapter 12: Energizing Employees within Your Company for Social Influence. Chapter 13: Applying Metrics to the SIM Realm. Part IV: The Part of Tens. Chapter 14: Ten SIM Best Practices. Chapter 15: Avoiding Ten Common Mistakes. Chapter 16: Ten SIM-Related Must-Read Blogs. Index.