"Geller, who has done marketing campaigns for Ford Motor Co.,
Weight Watchers and American Express, takes her knowledge and
transfers it into an easy-to-follow workbook....It is obvious that
part of Geller's success in marketing is due to her confidence. She
assures us throughout the book that her advice is no-fail if
implemented properly and patiently. So, whether you are a real
estate professional or any other professional seeking business, you
will learn something from this book."--Meredith Daniels "Newsday
"
"My experience gave me an unexpected idea for my fourth book: Sold!
Direct Marketing for the Real Estate Pro. It landed on bookstore
shelves in January and has almost sold out of its first
printing."--Lois Geller "CNN Money "
"New Real Estate Training and Marketing Idea Books . . .I love to
read what new in real estate ideas and training, I just received
SOLD! Direct Marketing for the Real Estate Pro, by Lois Geller.
This Lady teaches Direct Marketing, and this is her first book
directed at our Industry, Wow, she hits it right on the head. If
your looking for some great new fresh ideas for marketing using
direct mail, email and the Internet this is a great book to get and
read, here's her web site
www.MasonGeller.com"--www.fredcarver.com
"SOLD! Direct Marketing for the Real Estate Pro shows real estate
agents and brokers in North America how to use the proven
techniques of direct marketing to make more money and sell more
units. Drawing on the principles her agency has used in successful
campaigns for Ford Motor Company, Weight Watchers, and American
Express, Lois Geller introduces real estate professionals to her
easy-to-use Geller's Just In Time DM Program(R) so they can get the
correct message into the proper hands at the right time. Spiced
throughout with Lois's sane and savvy advice and stellar examples
of winning ads and mailing pieces."--Realtor.org
"The book is a comparative rarity in the DM field: It focuses on a
vertical market, rather than providing a broad -- and perhaps
daunting, to someone not in an academic environment -- overview.
"Sold!" offers advice on how real estate professionals can
effectively use several different media, including direct mail,
radio, e-mail and Web sites. Every chapter features either examples
or exercises tailored to the real estate audience. In that, the
book is a masterpiece of targeting, and as such potential readers
receive their first lesson even before they crack the
spine."--Direct Magazine
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