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e book does include a fair amount of gushy do-goodism. By the end, though, I was sold. Mr. Mycoskie tells a convincing and lively story. If his entrepreneurial insights are not original, he repackages them as well as he does the alpargata, taking the familiar and making it fresh. Having given away a million pairs of shoes—to children who, when barefoot, might be vulnerable to hookworm, tetanus and other soil-borne ailments—buys Mr. Mycoskie the credibility he needs. I finished the book not only wanting to buy a pair of Toms but also wanting to "start something that matters" myself.
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