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Strategic Internal Communication
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Holistic approach to internal communications, based on a brand new model - the Strategic Dialogue Box. Strong theoretical background combined with a highly practical approach. Includes real life case studies from the authors extensive experience with global organizations.

Table of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: The new organizational triangle: Internal communications, employee engagement and HR;
    • Chapter - 02: Culture shock: Corporate culture does not exist;
    • Chapter - 03: Zone 1: Intelligence – how organizations and people think;
    • Chapter - 04: Zone 2: Emotion – how organizations and people feel;
    • Chapter - 05: Zone 3: Interpretation – how organizations and people understand;
    • Chapter - 06: Zone 4: Narrative – how organizations and people agree (or disagree!);
    • Chapter - 07: The end zone: Ensuring effective dialogue – how organizations and people talk;
    • Chapter - 08: Using the dialogue box

About the Author

Dr David Cowan is a visiting scholar in the Communications Department, Boston College, USA. He has worked with a variety of clients, including SABIC, Honeywell Aerospace, SAP, Saudi Aramco, Hewlett-Packard, and has taught the Dialogue Box to over six hundred participants in America, Britain, China, Netherlands, India, Saudi Arabia, Singapore, and South Korea. He is former Global Head of Internal Communications at ArcelorMittal and has also worked at the World Bank and as a finance and technology journalist. He holds degrees from the University of Oxford and the University of St Andrews, where he earned his PhD.

Reviews

"We are making great use of the Dialogue Box; it is both innovative and challenging. Our managers find it an excellent analytic and diagnostic tool to improve their communication capabilities."
*Hisham S Al-Joher, Director, Global Internal Communication, SABIC*

"Cowan's emphasis on attending to the feelings and experiences of all individuals in order to achieve effective internal communication is a welcome contribution."
*Lisa M Cuklanz, Professor and Chair, Communication Department, Boston College*

"Internal communications, both agency and client side, is crying out for an innovative approach for the 21st century, and this book sets a new agenda, connecting the dots with employee engagement and HR, as well as providing an amazing tool to help clients innovate"
*Jim Donaldson, EVP, Corporate Communications, EMEA at Weber Shandwick*

"[C]ontains plenty of helpful insight for anyone who has responsibility for internal corporate communications."
*John Gibbs, Leading Business Books*

"getAbstract recommends his fresh thinking to corporate communications professionals and the executives who establish corporate values."
*getAbstract, Inc.*

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