"Strategic Management of Technological Innovation, 3/e" by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

Table of Contents

1 Introduction PART ONE Industry Dynamics of Technological Innovation 2 Sources of Innovation 3 Types and Patterns of Innovation 4 Standards Battles and Design Dominance 5 Timing of Entry PART TWO Formulating Technological Innovation Strategy 6 Defining the Organization's Strategic Direction 7 Choosing Innovation Projects 8 Collaboration Strategies 9 Protecting Innovation PART THREE Implementing Technological Innovation Strategy 10 Organizing for Innovation 11 Managing the New Product Development Process 12 Managing New Product Development Teams 13 Crafting a Deployment Strategy INDEX

About the Author

Melissa Schilling Associate professor of management at the Stern School of Business, New York University. Professor Schilling earned a B.S. in business from the University of Colorado in 1990 and a Ph.D. in strategic management from theUniversity of Washington in 1997. She worked as an assistant professor for Boston University for four years before joining Stern. She recently won a National Science Foundation Early CAREER award that includes a grant to support her research for the next five years. She also won the Broderick prize for research while working at Boston University.