1. Introduction Part One: Industry Dynamics of Technological Innovation 2. Sources of Innovation 3. Types and Patterns of Innovation 4. Standards Battles and Design Dominance 5. Timing of Entry Part Two: Formulating Technological Innovation Strategy 6. Defining the Organization's Strategic Direction 7. Choosing Innovation Projects 8. Collaboration Strategies 9. Protecting Innovation Part Three: Implementing Technological Innovation Strategy 10. Organizing for Innovation 11. Managing the New Product Development Process 12. Managing New Product Development Teams 13. Crafting a Deployment Strategy

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One of CWL HIll's studens at UW

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