CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). He lives in Raleigh, North Carolina. The Heath brothers are the bestselling authors of Made to Stick and Switch. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.
“Witty and instructive . . . The Heath brothers think that the
sciences of human behavior can provide us with tools for making
changes in our lives—tools that are more effective than
‘willpower,’ ‘leadership’ and other easier-said-than-done
solutions. . . . For any effort at change to succeed, the Heaths
argue, you have to ‘shape the path.’ With Switch they have shaped a
path that leads in a most promising direction.”—The Wall Street
Journal
“Using the terminology of University of Virginia psychologist
Jonathan Haidt, the Heaths designate the emotional side of the mind
as the Elephant and the rational side as the Rider. . . . Switch is
crammed with stories . . . covering a number of fields to drive
home the importance of using the strengths of both the Rider and
the Elephant to make change happen. This could be a valuable read
for the would-be change-makers of the Obama administration.”—Fort
Worth Star-Telegram
“Whether you're a manager, a parent or a civic leader, getting
people to change can be tricky business. In Switch, brothers Chip
and Dan Heath—authors of the bestselling Made to Stick—survey
efforts to shape human behavior in search of what works. . . . Even
when change isn't easy, it's often worth making.”—Time
“Dan and Chip Heath have done it again. . . . Any leader looking to
create change in his organization need not look beyond this little
book. It is packed with examples and hands-on tools that will get
you moving right away. And it is really a fun read.”—Business
Week
“Switch is a fantastic book. . . . Rather than just describing a
problem or exposing why we make mistakes, the Heath brothers
discuss why change is so hard, and then give a short list of
concrete steps to follow. . . . It’s an inspiring book, to be sure,
all the more so because it's not just about changes that others
have accomplished, but about how you can start some change
yourself.”—Wired
“[Through] lively examples, the Heaths speak energetically and
encouragingly on how to modify our behaviors and businesses. This
clever discussion is an entertaining and educational must-read for
executives and for ordinary citizens looking to get out of a
rut.”—Publishers Weekly
"Witty and instructive . . . The Heath brothers think that the
sciences of human behavior can provide us with tools for making
changes in our lives-tools that are more effective than
'willpower,' 'leadership' and other easier-said-than-done
solutions. . . . For any effort at change to succeed, the Heaths
argue, you have to 'shape the path.' With Switch they have
shaped a path that leads in a most promising direction."-The Wall
Street Journal
"Using the terminology of University of Virginia psychologist
Jonathan Haidt, the Heaths designate the emotional side of the mind
as the Elephant and the rational side as the Rider. . . .
Switch is crammed with stories . . . covering a number of
fields to drive home the importance of using the strengths of both
the Rider and the Elephant to make change happen. This could be a
valuable read for the would-be change-makers of the Obama
administration."-Fort Worth Star-Telegram
"Whether you're a manager, a parent or a civic leader, getting
people to change can be tricky business. In Switch, brothers
Chip and Dan Heath-authors of the bestselling Made to
Stick-survey efforts to shape human behavior in search of what
works. . . . Even when change isn't easy, it's often worth
making."-Time
"Dan and Chip Heath have done it again. . . . Any leader looking to
create change in his organization need not look beyond this little
book. It is packed with examples and hands-on tools that will get
you moving right away. And it is really a fun read."-Business
Week
"Switch is a fantastic book. . . . Rather than just
describing a problem or exposing why we make mistakes, the Heath
brothers discuss why change is so hard, and then give a short list
of concrete steps to follow. . . . It's an inspiring book, to be
sure, all the more so because it's not just about changes that
others have accomplished, but about how you can start some change
yourself."-Wired
"[Through] lively examples, the Heaths speak energetically and
encouragingly on how to modify our behaviors and businesses. This
clever discussion is an entertaining and educational must-read for
executives and for ordinary citizens looking to get out of a
rut."-Publishers Weekly
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