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A Technique for Producing Ideas
http://www.fishpond.com.au/Books/Technique-for-Producing-Ideas-James-Webb-Young/9780071410946
McGraw-Hill Advertising Classic
By
James Webb Young
RRP $14.99 $5.09 Save $9.90 (66%)
Free shipping Australia wide Ships from UK supplier | Rating: | | | Format: | Paperback, 64 pages, New edition Edition | | Published In: | United States, 01 March 2003 |
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible Ideageneration methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas. |
About the AuthorJames Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.
| Publisher: | McGraw-Hill Professional | | ISBN: | 0071410945 |
| EAN: | 9780071410946 | | Dimensions: | 17.0 x 12.0 x 0.0 centimeters (0.07 kg) |
| Age Range: |
15+ years |
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