A Technique for Producing Ideas
McGraw-Hill Advertising Classic
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|Format:||Paperback, 64 pages, New edition Edition|
|Published In: ||United States, 01 March 2003|
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible Ideageneration methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
About the Author
James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.
|Publisher: ||McGraw-Hill Professional|
|Dimensions: ||17.0 x 12.0 x 0.0 centimeters (0.07 kg)|