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Tested Advertising Methods
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Books » Business » Marketing » Advertising

Tested Advertising Methods http://www.fishpond.com.au/Books/Tested-Advertising-Methods-John-Caples-Fred-E-Hahn/9780130957016

By John Caples, Fred E. Hahn, Gordon E. White (Introduction by), David Ogilvy (Foreword by)

RRP $29.99 $18.78   Save $11.21 (37%) Free shipping Australia wide
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Format:Paperback, 320 pages, 5th Edition
Other Information: Ill.
Published In: United States, 17 July 1998

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

Publisher: Prentice Hall
ISBN:0130957011
EAN:9780130957016
Dimensions: 22.73 x 15.29 x 2.13 centimeters (0.49 kg)
Age Range: 15+ years
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