The Tipping Point
How Little Things Can Make a Big Difference
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|Format: ||Paperback, 288 pages|
|Published In: ||United Kingdom, 01 May 2001|
"The Tipping Point" is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction. Years of well-intentioned intervention may have no impact at all, yet the right intervention - at just the right time - can start a cascade of change. Many of the social ills that face us today, in other words, are as inherently volatile as the epidemics that periodically sweep through the human population: little things can cause them to "tip" at any time and if we want to understand how to confront and solve them we have to understand what those "tipping points" are. In this study, Malcolm Gladwell explores the ramifications of this. Not simply for politicians and policy-makers, his method provides a way of viewing everyday experience and seeking to enable us to develop strategies for everything from raising a child to running a company.
* Teaser ad campaign in the GUARDIAN (Guide), THE TIMES (Play) and INDEPENDENT (Information) plus London Underground escalator poster campaign * Ad/competition in CAMPAIGN * Review coverage in the national press * Author interviews (down the line) and online * Online activity linked to www.gladwell.com * Submitted for trade promotions * Reading copies available
About the Author
Malcolm Gladwell is a writer for the NEW YORKER. This is his first book.
Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better George Stephanopoulos A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him Michael Lewis, author of LIAR'S POKER Genuinely fascinating and frequently startling ... The kind of book from which you'll be regaling your friends with intriguing snippets for weeks to come SCOTLAND ON SUNDAY A wonderfully offbeat study of that little-understood phenomenon, the social epidemic DAILY TELEGRAPH
17.6 x 11 x 1.8 centimetres (0.16 kg)|
15+ years |