TOTAL CVM AND THE COMPANY
The Fundementals
Existing Programs and TOTAL CVM
The Customer Bill of Rights and the Circle of Promises
Strategic and Operational Managers and TOTAL CVM
TOTAL CVM and Sales and Marketing: Chief Marketing Officer
TOTAL CVM
Support, Staff and Operational Managers
The Frontline People
BOTTOM UP TOTAL CVM
Customer Circles
TOTAL CVM AND CERTIFICATION
Gautam Mahajan is an internationally acclaimed expert in
strategy, general management (including Customer Value), and
globalization. He is President of Customer Value Foundation and
Inter-Link Services Private Limited, an International Consulting
Firm in operation since 1987, working with clients from America,
Europe, Asia, Australia, and India. Gautam is also the Founder
Editor of the Journal of Creating Value, an international journal
focused on Customer and Value Creation (see jcv.sagepub.com).
Gautam Mahajan is the leading global thought leader in Total
Customer Value Management. He worked for a Fortune 50
company in the USA for 17 years and ran one of the largest
businesses. He has hands-on experience in consulting,
educating leaders, professionals, managers, and CEOs from
numerous MNCs and local conglomerates like Tata, Birla, ITC, Alcoa,
Reynolds, Sealed Air, Rexam, Viag, DuPont, Continental Can, and
Godrej Groups.
He is the author of widely acclaimed books: Customer Value
Investment: Formula for Sustained Business Success and Total
Customer Value Management: Transforming Business Thinking. He has
also taught at IITs and abroad.
Gautam Mahajan was previously the President of the Indo-American
Chamber of Commerce; Chairman, PlastIndia Committee; Vice
President, All India Plastics Manufacturers Association; Trustee,
Plastics Institute of America. He was a member of the US–India
think tank and Chairman of the US–India Economic Relations
Forum.
Among his honors are Fellowships from Harvard Business School and
Illinois Institute of Technology. He also has 18 US patents,
including the PET bottle and noise control kits. He was honored by
the Illinois Institute of Technology with its Distinguished Alumni
Award in 2001.
He has been written about in the Wall Street Journal. He also gave
the first Distinguished Engineering Lecture at Illinois Institute
of Technology followed by a Distinguished Management Lecture. In
September 2011, he spent time in the US talking about Indo-US
relations and how to improve them.
Gautam Mahajan is a graduate of IIT Madras, where he was an
Institute Merit Scholar, has a Master’s degree in Mechanics and has
completed his PhD coursework from the Illinois Institute of
Technology. He has an MBA from Suffolk University.
Gautam Mahajan is a prominent and charismatic speaker and
evangelist in Value Creation and travels the world on speaking
engagements.
Total Customer Value Management (Total CVM) is a new
management concept going far beyond CVM. Total CVM aligns the
entire company
to the Customer. It expounds the Value of employees and the
building of their self-esteem, awareness, and engagement, and
expands the concept of Customer Strategy, Customer Circles and
Continuous Customer Improvement Programs, Value pricing, the roles
of departments such as HRD and Finance, and measuring CVA and
EVA.
Gautam Mahajan is happy to hear from you at
mahajan@CustomerValuefoundation.com
In Total Customer Value Management Gautam Mahajan takes the readers
through step-by-step practical insight for resolving the
bottlenecks of Customer Value Management. With his revolutionary
thinking, [the author] implicitly lays down the core concept of
transforming entire organizations through Total Customer Value
Management (CVM) to be customer driven and customer motivated…All
through the book, the process have been amply supplemented with
real-life examples from companies who have implemented Total CVM.
Concepts are described in a lucid form rendering them easy to
understand and are implementable. It is a very useful handbook
manual.
*Global Business Review*
The Author has successfully brought up the relevant issues of
customer value management. He has also creatively introduced
characters which interacts and discusses the most intricate
problems and mechanisms to solve them. In short, the effort of the
author is credible and we hope we could see more volumes of such
books being introduced in the future.
*South Asian Journal of Management*
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