When it comes to copy, what works in the brick - and mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago, are unlikely to grab people's attention today. Completely updated for the current online marketplace, "Web Copy That Sells" gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today's online prospects into paying customers!
About the Author
Maria Veloso is Director of Web Copywriting University, a sought-after speaker on Internet marketing strategies, and the former Director of Creative Web Writing for Aesop Marketing Corporation.
Table of Contents
<html> Contents Foreword Acknowledgment Introduction to Second Edition 1 GETTING STARTED: THE DYNAMICS OF WEB SELLING 2 A SIMPLE BLUEPRINT FOR WRITING KILLER WEB COPY 3 CRAFTING YOUR COPY 4 E-MAIL MARKETING: THE INTERNET'S KILLER APPLICATION 103 5 USING PSYCHOLOGY TO MOTIVATE PROSPECTS TO BECOME PURCHASERS 6 THE ART OF CHANGING YOUR PROSPECTS' MINDS 7 INCREASING SALES THROUGH THE USE OF INVOLVEMENT DEVICES 8 ONLINE MARKETING COMMUNICATIONS: IT'S WHAT YOU DO AFTER PEOPLE VISIT YOUR WEBSITE THAT COUNTS 9 THE SPECIAL RULES FOR WEB COPYWRITING TO THE BUSINESS-BUSINESS (B2B) MARKET 10 WEB COPYWRITING IN THE AGE OF WEB 2.0 11 LAST BUT NOT LEAST: TYING IT ALL TOGETHER Index
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Reviews
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This is my 2nd copy of this book. This first copy was purchased by my company. After reading this book the first time, I decided to have also my own copy at home. I am working in marketing, and this copy is "must read" for any marketing person who is also promoting in the online space. Maria is a great writer who takes you through the online communication strategies including how to write successfully content pages, landing pages, promotional blurbs, and also blogs. I will certainly read this book again.
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