Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, "White Space is Not Your Enemy" is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: the basics of effective design that communicates its intended message; pre-design planning; 13 Layout Sins to avoid; basic typography; working with color; storyboarding for video, web, and presentations; information graphics; mini art school - all the basics in one chapter; outputting your work; and, finally - the basics of layout, design, and visual communication for print and web in one easy-to-digest book! 'Try This' sections in each chapter include fun, hands-on activities to develop skills. The companion web site includes: text and photo support material; video clips that put the principles in practice; interactive multimedia components; and, links.

Reviews

"This is a lavishly illustrated and 'well finished' book that will repay careful study...Useful and inspiring." - I-Programmer