How Mass Collaboration Changes Everything
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|Format: ||Hardcover, 351 pages, Expanded Edition|
|Published In: ||United States, 01 May 2008|
An updated edition of the national bestseller?now with a new introduction and a new chapter. Today encyclopedias jetliners operating systems mutual funds and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation growth and success. A brilliant guide to one of the most profound changes of our time Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century. Based on a $9 million research project led by bestselling author Don Tapscott Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories sequencing the human genome remixing their favorite music designing software finding a cure for disease editing school texts inventing new cosmetics or even building motorcycles. You'll read about:. Rob McEwen the Goldcorp Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. Flickr Second Life YouTube and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. Mature companies like Procter and Gamble that cultivate nimble trust-based relationships with external collaborators to form vibrant business ecosystems. An important look into the future Wikinomics will be your road map for doing business in the twenty-first century. Author: Don Tapscott. Publisher: Putnam. Pages: 368. Dimensions: 9.2" x 1.2" x 6.3".
About the Author
Don Tapscott and David Ticoll co-founded the business research and consulting firm Digital 4Sight in 1994. They have written for publications such as "The Wall Street Journal," "The Financial Times," "Harvard Business Review," "The Globe and Mail" and "Forbes" and appeared on national broadcast media around the world. Both live in Toronto.
Tapscott (The Digital Economy), chief executive of New Paradigm, a think tank and strategy consulting company, and Williams, New Paradigm's research director, present a fascinating analysis of the quickly changing world of Internet togetherness, also known as mass or global collaboration, and what those changes mean for business and technology. As most listeners know by now, the word wiki is short for wiki wiki in Hawaiian, which means quick, and the best known of these collaborative web sites is, of course, Wikipedia. While the interesting history and implications of Wikipedia are covered, along with its inevitable spin-offs, such as Scholarpedia, Conservapedia, and Lyricwiki, the authors also discuss the background and impact of other success stories of global collaboration and explain how these tools have been integrated within the business operations of Procter & Gamble, Boeing, and BMW, as well as numerous software and smaller niche companies. Tapscott and Williams nicely weave their solid analysis with the accompanying reasonable calls for concern that reliable sources of business or information may be overtaken by an anonymous mass mediocrity and the equally critical concern that free goods and services created by the masses compete with proprietary marketplace offerings. The authors also provide sound suggestions for business leaders who wish to harness the collective capabilities and genius of mass collaboration to stimulate innovation, growth, and success. Alan Sklar's rich, deep bass narration maintains listener interest in this densely packed work. Highly recommended for business collections in university and larger public libraries.-Dale Farris, Groves, TX Copyright 2007 Reed Business Information.
?They are clearly on to something with the concept of Wikinomics.? ?"USA Today" ?Especially valuable for its clear and ultimately persuasive analysis, bolstered by vivid examples.? ?"The Wall Street Journal" ?An intriguing and important book that belongs on your shelf.? ?"The Washington Post" ?A provocative examination of the changing nature of business . . . worthwhile for anyone launching or expanding a business of any size.? ?"BusinessWeek" ?A breathtaking piece of work.? ?Tom Peters
23.44 x 15.98 x 3.02 centimetres (0.41 kg)|
15+ years |