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Winners Never Cheat
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Table of Contents

Foreword             by Glenn Beck  xvii

Introduction       Good Times, Bad Times  1

                              Circumstances may change but your values shouldn't.

Chapter One       Lessons from the Sandbox  11

                            Everything we need for today's marketplace we learned as kids.

Chapter Two       Check Your Moral Compass  25

                            We know darn well what is right and wrong.

Chapter Three    Play by the Rules  39

                            Compete fiercely and fairly--but no cutting in line.

Chapter Four       Setting the Example  53

                            Risk, responsibility, reliability--the three Rs of leadership.

Chapter Five       Keep Your Word  77

                            It's high time to corral the corporate lawyers.

Chapter Six         Why We Cross the Line  95

                            There are many temptations, but reminders help.

Chapter Seven   Pick Advisors Wisely  107

                            Surround yourself with associates who have the courage to say no.

Chapter Eight      Get Mad, Not Even  125

                            Revenge is unhealthy and unproductive. Learn to move on.

Chapter Nine       Graciousness Is Next to Godliness  139

                            Treat competitors, colleagues, employees, and customers with respect.

Chapter Ten        Your Name Is on the Door  157

                            Operate businesses and organizations as if they're family owned.

Chapter Eleven  The Obligation to Give Back  171

                            Nobody is completely self-made; return the favors and good fortune.

Chapter Twelve  The Bottom Line  193

                            Acceptable values are child's play, not rocket science.

                              Perspective from Larry King  207

                              Perspective from Neil Cavuto  215

                              Perspective from Wayne Reaud  221

Promotional Information

Times are difficult and uncertain. In times like these, some will say that you can no longer afford principles, ethics, or honesty. They're 100% wrong and the proof is right here, in Jon Huntsman's Winners Never Cheat: Even In Difficult Times. Who's Jon Huntsman? Someone who started with practically nothing, and made it to Forbes' list of America's Top 100 richest people: a self-made multi-billionaire. This book presents the lessons of his lifetime in business: a life that has included the best of times and the worst. The first edition became an instant classic; now, Huntsman has thoroughly updated it with new chapters on maintaining your principles in difficult times, when dishonest "sharks" seem to be everywhere. This is no mere exhortation: it's as practical as a book can get. It's about how you listen to your moral compass, even as others ignore theirs. It's about building teams with higher values...sharing success and taking responsibility...earning the rewards that only come with giving back. Huntsman built his career and fortune on these principles. You don't live them just to "win": you live them because they're right. But in an age of cheating and scandal, Huntsman's life proves honesty is more than right: it's your biggest competitive differentiator. So, consider what kind of person you want to do business with. Then, be that person and use this book to get you there. All author royalties from this book go to the Huntsman Cancer Foundation.

About the Author

Jon M. Huntsman is founder and Chairman of Huntsman Corporation, a global manufacturer and marketer of differentiated and commodity chemicals that now has 14,000 employees, and annual revenues exceeding $13 billion. Widely recognized as one of America's foremost concerned citizens and philanthropists, Mr. Huntsman, with his wife, Karen, founded the Huntsman Cancer Institute in 1995 to accelerate the work of curing cancer through human genetics. The Institute is now one of America's major cancer research centers dedicated to finding a cure for cancer, as well as a state of the art clinic and treatment center for cancer patients.

Reviews

"How timely! How needed it is for one of the finest human beings, industrial leaders and philanthropists on the planet to compellingly drill down on 10 timeless, universal values for business and life. This book edifies, inspires and motivates all of us to model these commonsensical lessons for our organizations, all our relationships and especially our posterity-for what is common sense is obviously not common practice. Primary greatness is character and contribution. Secondary greatness is how most people define success-wealth, fame, position, etc. Few have both. Jon's one of them." - Dr. Stephen R. Covey, author," The 7 Habits of Highly Effective People "and" The 8th Habit: From Effectiveness to Greatness" "This is easily the most courageous and personal business book since Bill George's "Authentic Leadership," If anyone has doubts about how one person can make a substantive difference in the world, this beautifully written book should dispell them immediately. I hope it's message is embraced worldwide." -- Charles Decker, author, Lessons from the Hive: The Buzz for Surviving and Thriving in an Ever-Changing Workplace "Jon Huntsman's new book ought to be mandatory reading for leaders--and those who aspire to be leaders--in every field. His secrets for success are no secrets at all, but invaluable lessons that he has reminded us, with his life and now with his words, are the pillars upon which we can build our lives, too." --Senator Tom Daschle "Jon Huntsman has taken us back to the basics---the basic values that transcend all professions and cultures. He has provided real life examples that are inspiring and show that 'good guys'; really canfinish first. And he shows us how you can learn from mistakes. It is a "must read" for both young men and women just stepping onto the golden escalator to success and anyone seeking reassurance that how one lives every day really does matter." -- Marsha J. Evans, President and CEO American Red Cross "As I read Jon's book, I thought my father had returned to tell me that you are either honest or you are dishonest, that there is nothing in between. 2 + 2 = 4, never 3.999 or 4.001. Also, if you always say what you believe, you don't need to have a good memory. If we could only live the principles Jon has followed, what a different world it would be--both in our business and personal relationships." --Senator Jake Garn "Jon's outlook on moral and ethical behavior in business should be inspirational to all who read this book. The lessons of fair play and holding true to personal moral values and ethics are time honored principals which are all too often overlooked in today's world. While this book is geared to those in business, I see it as worthwhile reading to anyone." -- Rick Majerus, ESPN Basketball Analyst and legendary former basketball coach, The University of Utah "A refreshing and candid discussion on basic values that can guide you from the sandbox to the board room --- told by a straight shooter." -- Charles Prince, CEO Citigroup "I can't put down the book after reading the first page. These are values universally cherished, whether in the United States, in China or elsewhere. A great and loving man emerges from the pages so vivid that he seems to talk to you face to face, like a family member. My life is richer and mind is broader after reading the book. Iam very proud of my friendship with Jon Huntsman." -- Yafei He, Director General Ministry of Foreign Affairs - China (Dept. of North American and Oceanic Affairs) "Nothing could be more timely than this provocative book from one of America's foremost business and civic leaders about the urgent need for greater ethics in our public and private lives. With wit and clarity, Jon Huntsman shares his guidelines for living a life of integrity and courage. It is a wondeful tonic for much of what ails us today. Winners Never Cheat is a valuable handbook for anyone wanting to succeed in business, or life." --Andrea Mitchell, NBC News

"How timely! How needed it is for one of the finest human beings, industrial leaders and philanthropists on the planet to compellingly drill down on 10 timeless, universal values for business and life. This book edifies, inspires and motivates all of us to model these commonsensical lessons for our organizations, all our relationships and especially our posterity--for what is common sense is obviously not common practice. Primary greatness is character and contribution. Secondary greatness is how most people define success--wealth, fame, position, etc. Few have both. Jon's one of them. " - Dr. Stephen R. Covey, author, " The 7 Habits of Highly Effective People "and" The 8th Habit: From Effectiveness to Greatness" "This is easily the most courageous and personal business book since Bill George's "Authentic Leadership". If anyone has doubts about how one person can make a substantive difference in the world, this beautifully written book should dispell them immediately. I hope it's message is embraced worldwide." -- Charles Decker, author, Lessons from the Hive: The Buzz for Surviving and Thriving in an Ever-Changing Workplace "Jon Huntsman's new book ought to be mandatory reading for leaders--and those who aspire to be leaders--in every field. His secrets for success are no secrets at all, but invaluable lessons that he has remindedus, with his life and now with his words, are the pillars upon which we can build our lives, too." --Senator Tom Daschle "Jon Huntsman has taken us back to the basics---the basic values that transcend all professions and cultures. He has provided real life examples that are inspiring and show that 'good guys'; really can finish first. And he shows us how you can learn from mistakes. It is a "must read" for both young men and women just stepping onto the golden escalator to success and anyone seeking reassurance that how one lives every day really does matter." -- Marsha J. Evans, President and CEO American Red Cross "As I read Jon's book, I thought my father had returned to tell me that you are either honest or you are dishonest, that there is nothing in between. 2 + 2 = 4, never 3.999 or 4.001. Also, if you always say what you believe, you don't need to have a good memory. If we could only live the principles Jon has followed, what a different world it would be--both in our business and personal relationships." --Senator Jake Garn "Jon's outlook on moral and ethical behavior in business should be inspirational to all who read this book. The lessons of fair play and holding true to personal moral values and ethics are time honored principals which are all too often overlooked in today's world. While thisbook is geared to those in business, I see it as worthwhile reading to anyone." -- Rick Majerus, ESPN Basketball Analyst and legendary former basketball coach, The University of Utah "A refreshing and candid discussion on basic values that can guide you from the sandbox to the board room --- told by a straight shooter." -- Charles Prince, CEO Citigroup "I can't put down the book after reading the first page. These are values universally cherished, whether in the United States, in China or elsewhere. A great and loving man emerges from the pages so vivid that he seems to talk to you face to face, like a family member. My life is richer and mind is broader after reading the book. I am very proud of my friendship with Jon Huntsman." -- Yafei He, Director General Ministry of Foreign Affairs - China (Dept. of North American and Oceanic Affairs) "Nothing could be more timely than this provocative book from one of America's foremost business and civic leaders about the urgent need for greater ethics in our public and private lives. With wit and clarity, Jon Huntsman shares his guidelines for living a life of integrity and courage. It is a wondeful tonic for much of what ails ustoday. Winners Never Cheat is a valuable handbook for anyone wanting to succeed in business, or life." --Andrea Mitchell, NBC News

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