In this brilliant book, an award-winning "New York Times" columnist explains how the flattening--i.e., connectedness--of the world happened at the dawn of the 21st century, what it means to the global economy, and how governments and societies must adapt.

Reviews

Before 9/11, New York Times columnist Friedman was best known as the author of The Lexus and the Olive Tree, one of the major popular accounts of globalization and its discontents. Having devoted most of the last four years of his column to the latter as embodied by the Middle East, Friedman picks up where he left off, saving al-Qaeda et al. for the close. For Friedman, cheap, ubiquitous telecommunications have finally obliterated all impediments to international competition, and the dawning "flat world" is a jungle pitting "lions" and "gazelles," where "economic stability is not going to be a feature" and "the weak will fall farther behind." Rugged, adaptable entrepreneurs, by contrast, will be empowered. The service sector (telemarketing, accounting, computer programming, engineering and scientific research, etc.), will be further outsourced to the English-spoken abroad; manufacturing, meanwhile, will continue to be off-shored to China. As anyone who reads his column knows, Friedman agrees with the transnational business executives who are his main sources that these developments are desirable and unstoppable, and that American workers should be preparing to "create value through leadership" and "sell personality." This is all familiar stuff by now, but the last 100 pages on the economic and political roots of global Islamism are filled with the kind of close reporting and intimate yet accessible analysis that have been hard to come by. Add in Friedman's winning first-person interjections and masterful use of strategic wonksterisms, and this book should end up on the front seats of quite a few Lexuses and SUVs of all stripes. (Apr. 5) Copyright 2005 Reed Business Information.

Adult/High School-This brilliantly paced, articulate, and accessible explanation of today's world is an ideal title for tech-savvy teens. Friedman's thesis is that connectedness by computer is leveling the playing field, giving individuals the ability to collaborate and compete in real time on a global scale. While the author is optimistic about the future, seeing progress in every field from architecture to zoology, he is aware that terrorists are also using computers to attack the very trends that make progress plausible and reasonable. This is a smart and essential read for those who will be expected to live and work in this new global environment.-Alan Gropman, National Defense University, Washington, DC Copyright 2005 Reed Business Information.

Look around: this Pulitzer Prize-winning journalist claims that the most significant events of the 21st century are happening now. The globe is "flattening," with technology binding more and more countries together. Copyright 2004 Reed Business Information.

"Captivating . . . an enthralling read. To his great credit, Friedman embraces much of his flat world's complexity, and his reporting brings to vibrant life some beguiling characters and trends. . . . ["The World is Flat"] is also more lively, provocative, and sophisticated than the overwhelming bulk of foreign policy commentary these days. We've no real idea how the twenty-first century's history will unfold, but this terrifically stimulating book will certainly inspire readers to start thinking it all through."--Warren Bass, "The Washington Post" "Nicely sums up the explosion of digital-technology advances during the past fifteen years and places the phenomenon in its global context. . . . Friedman never shrinks from the biggest problems and the thorniest issues."--Paul Magnusson, "BusinessWeek" "[This book's] insight is true and deeply important. . . . The metaphor of a flat world, used by Friedman to describe the next phase of globalization, is ingenious."--Fareed Zakaria, "The New