Based on more than 60 years of research into the psychology of persuasion, "Yes!" reveals 50 simple but remarkably effective strategies to become more persuasive at work and in one's personal life.

Reviews

Blair Hardman brings competent and generally pleasant-if not particularly animated or memorable-delivery to this practical collection of tips and tricks. The content itself-divided into 50 minichapters-proves ready-made for the audiobook format. Listeners with short commutes can sample a tidbit or two on each leg of their journey and not find the listening disjointing, though the concluding sections devoted to the nuances of cross-cultural persuasive communication may not be quite as easily digested as the more general findings and insights. Fans of Freakonomics and The Tipping Point form a built-in audience for whom the relevance of the material will likely trump any concerns about the dry presentation. A Free Press hardcover (Reviews, Apr. 14). (Feb.) Copyright 2009 Reed Business Information.

"If you had a team of bright guys looking for research that you can actually use to improve your effectiveness, and they wrote it up for you with wit and style, putting it in nifty little reports of three to five pages, would that be useful? YES! This book is the trifecta: first-rate research, lively writing, and practical advice. Read it, enjoy it, use it." -- Dale Dauten, nationally syndicated King Features columnist and author of "The Gifted Boss"