"E Myth is the entrepreneurial myth : the myth that most people who start small businesses are entrepreneurs 2 : the fatal assumption that an individual who understands the technical work of a a business can successfully run a business that does that technical work. Some marks to edge of text block Trade Paperback. Size: 180mm - 250mm. 268 pages. Covers have some shelf wear & light marking. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; ISBN