:30 Seconds is a long time in advertising. And this is the comedy that proves it. From conjuring 'banks that care' to terrifying women with fictitious skin conditions, advertising Creative Director Martin Manning finds himself struggling with the uninvited thought that maybe life has turned out to be emptier than he intended. As he deals with the endless crises brought on by clients such as Daiyonda cars, Rex Beer and Bobo's Burger chain, we see the mania that lies behind those 30 second masterpieces known more commonly to the rest of us as 'bloody ads.'
The FrontLine of the advertising industry. Bitingly cynical whist also managing to making the veiwer laugh out loud at regular intervals, this is quite an outstanding comedy. Full of delightfully cynical one lines such as when one member of the cast advises a client over the phone to use white paint, not milk as it looks whiter are very clever. Every performance is top notch and the script is well written. Highly recommended.