Introduction: The Growth Imperative 1. How Can We Beat Our Most Powerful Competitors 2. What Products Will Customers Want to Buy? 3. Who Are the Best Customers for Our Products? 4. Getting the Scope of the Business Right 5. How to Avoid Commoditization 6. Is Your Organization Capable of Disruptive Growth? 7. Managing the Strategy Development Process 8. There is Good Money and There is Bad Money 9. The Role of Senior Executives in Leading New Growth Epilogue: What, Me, Disrupt?
Clayton M. Christensen is the Robert and Jane Cizik Professor of Business Administration at the Harvard Business School, with a joint appointment in Technology & Operations Management and General Management. He is the author of the international bestseller The Innovator's Dilemma (HBS Press, 1997). Michael E. Raynor is a partner at Deloitte Consulting and director of Deloitte Research.
The process of Low End Disruption is beautifully described in Clayton Christensen’s series of books: The Innovator’s Dilemma, The Innovator’s Solution and The Innovator’s DNA. If you haven’t read them, you should. What’s amazing about these books is not only how important their conclusions are but how well researched they are.” TechCrunch
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