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Insanely Great
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``Insanely great'' was the kind of personal computer that Steve Jobs wanted his group at Apple to develop. As he recounts the history and development of the Mac, Levy concludes that they were successful. As opinionated as his treatment of computer hackers ( Hackers , LJ 11/1/84), this book is one of the first to give credit to some of the lesser-known individuals responsible for the basic research in this field --in particular, Levy acknowledges the substantial contributions of Douglas Engelbart, including the conception and demonstration of the first mouse and of windows. Levy's final chapter on technology and productivity alone is worth the price of the book; all his points are well taken. This is sure to be a popular publication.-- Hilary D. Burton, Lawrence Livermore National Lab, Cal.

This sensible and entertaining book outlines ``how technology, serendipity, passion, and magic combined to create . . . the most important consumer product in the last half of the twentieth century: the Macintosh computer.'' Levy ( Hackers: Heroes of the Computer Revolution ) describes the travails that beset Apple, the company run by Steven Jobs that created the Mac--``dippy new-age culture,'' a ``mission from God'' mentality and a Silicon Valley image. ``What's the difference between Apple and Boy Scouts?'' he queries, reviving a long-running joke. Answer: ``The Boy Scouts have adult supervision.'' And Levy's view of Jobs himself seems reasonable: ``a con man,'' and ``a slick marketer'' whose impulsive management style and overbearing ego ``drove people crazy.'' As the author recounts, in 1985 Apple's directors forced Jobs out; he left Apple while creating a new comuter company, Next. ``It made no dent in the universe,'' Levy reports. John Sculley replaced Jobs, but he too was relieved of his position as CEO in 1993, when Apple's directors judged him ``too much a visionary.'' This solid work adroitly covers the information age. (Jan.)

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