Table of Contents

SERIES EDITOR'S FOREWORD

ACKNOWLEDGEMENTS (FIRST EDITION)

PREFACE AND ACKNOWLEDGEMENTS (SECOND EDITION)

INTRODUCTION: IMMERSED IN MEDIA SPORT
A day in the life of the media sports consumer
Sport, Culture and the Media: Structure and outline
Conclusion: looking towards sport and media

PART 1 MAKING MEDIA SPORT

1. UNDERSTANDING SPORT AND MEDIA: A SOCIO-HISTORICAL APPROACH
Introduction: When two worlds collide
The rise of sport
Profitable play
Political football
The rise of mass media
News and Entertainment
Having it both ways: sport meets media
Conclusion: sport, media and cultural power
Further Reading

2. WORKING IN MEDIA SPORT: THE DISCIPLINE OF SPORTS JOURNALISM
Introduction: flesh, blood and sports journalists
Sports journalists: 'shabby reputations' and professional problems
Profiler: the strange case of the sports journalist
Crusaders and cheerleaders
Talking to the sports talkers
Tabloids, broadsheets and fanzines
Conclusion: hacks and hipsters
Further Reading

3. MONEY, MYTH AND THE BIG MATCH: THE POLITICAL ECONOMY OF THE SPORTS MEDIA
Introduction: Valuing sport
Sport, media and capital accumulation
How to make money while losing it in sports television
The 'strategic chaos' of media sport
Sport as screen filler
Media sports policy, politics and myth
Fighting for the right to watch
When sports television fails
Sport at school for scandal
Conclusion: media sport lost and found
Further Reading
PART II UNMAKING THE MEDIA SPORTS TEXT

4. TAKING US THROUGH IT: THE 'ART' OF SPORTS COMMENTATING AND WRITING
Introduction: the world of sports speak
Live Commentary, dead language
Ideologies and Olympic extravaganzas
On the page, off the air
revelations, exclusives and 'bungs'
Literary moments
Conclusion: from script to still
Further Reading

5. FRAMED AND MOUNTED: SPORT THROUGH THE PHOTOGRAPHIC EYE
Introduction: still sport
Caught in the act
Sports bodies: hot and hard
Politics and portraits
Imaging sporting masculinity
Variable subject, different gaze
The uses of sport in photography
Conclusion: sports images on the move
Further Reading

6. SCREENING THE ACTION: THE MOVING SPORTS IMAGE
Introduction: action, drama and narrative
The front row seat in the living room verses 'being there'
Audience hunting
Screen of dreams
Conclusion: 'there's always the sport'
Further reading

AFTERWORD: SPORT INTO THE ETHER(NET) - NEW TECHNOLOGIES, NEW CONSUMERS
Introduction: the coming of cybersport
From consumer to auteur
Conclusion: look and learn

GLOSSARY OF KEY TERMS

REFERENCES

INDEX

About the Author

David Rowe is a graduate of the Universities of Nottingham, York and Essex. He is Director of the Cultural Industries and Practices Research Centre (CIPS) at the University of Newcastle, Australia. His books include:
Popular Cultures: Rock Music, Sport and the Politics of Pleasure (1995).
Globalization and Sport: Playing the World (2001).