From Infinite Loop:
Before and after everything, companies are about character--
Good companies have strong characters. Great companies have heroic
characters.
Of all the great companies of recent memory, there is only one that
seemed to have no character, but only an attitude, a style, a
collection of mannerisms--
This was Apple Computer Inc., and there has never been a company
like it. The company [Jobs and Wozniak] built seemed to have
everything: great technology, superb products, talented employees,
rabidly loyal customers, an arresting vision, even a lock on the
zeitgeist. But, like its founders, it lacked character.
More than any other great company, the seeds of Apple's future
glory and its later humiliation--even its last-minute efforts to
resurrect itself--were planted long before the company ever
began.For bend and prune as it might, Apple Computer could never
free itself of its roots.
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