Sean Ellis is CEO and cofounder of GrowthHackers.com, the
number one online community built for growth hackers, with 1.8
million global users and over 350,000 new monthly visitors. Sean
coined the term "growth hacker" in 2010, and is the producer of the
Growth Hackers Conference. He regularly speaks to start-ups and
Fortune 100s and has been featured in the New York Times, the Wall
Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch.
Morgan Brown is the COO of Inman News, the leading
business intelligence source for real estate. A digital marketing
veteran with 17 years helping early stage companies find traction
and breakout growth, he launched GrowthHackers.com with Sean. Both
speak regularly at major conferences such as SXSW, CTA,
HubSpot, and more.
“In an increasingly erratic business landscape where new
competition can emerge overnight, customers’ loyalties can shift
unexpectedly, and markets are constantly being disrupted, finding
growth solutions fast is crucial for survival. Hacking
Growth provides a compelling answer to this urgent need for
speed, offering companies a methodology for finding and optimizing
new strategies to increase their market share and quickly.”
—Eric Ries, bestselling author of The Lean Startup
“It used to be that designers and engineers were responsible for
developing new products, data teams were responsible for
number-crunching reports, and marketers were responsible for
acquiring and monetizing as many customers as possible. But today’s
companies can’t afford to be slowed down by organizational silos.
Here, growth-hacking pioneers Ellis and Brown show how to break
down those traditional barriers and marry powerful data analysis,
technical know-how, and marketing savvy to quickly devise and test
ways to fuel breakout growth.”
—Nir Eyal, bestselling author of Hooked
“Ellis and Brown have accomplished what we’ve been talking about
for twelve years, which is to compile and organize an accurate view
into the inner workings of an emerging discipline. Their wisdom
(plus the anecdotes and stories) have rarely been discussed outside
of a small circle of people, and they give real insight into how
digital growth hacking is done at the highest levels. As all
companies become digital, this is a must-read for anyone in
business.”
—James Currier, managing partner, NFX Guild
“There is nothing more important for any business than attracting
users and customers to your products. The tools to do this in
today’s online-driven world are very different from the
past. Hacking Growth will teach you how to think like a
marketer of tomorrow. You will learn how to do deep data
analysis, and how to think about developing features into your
products that drive growth directly.”
—Josh Elman, partner, Greylock Partners
“Marketers realize that marketing as we’ve known it will be
replaced by growth hacking. So what is it, how do you do it, and
why do you need to? Morgan Brown and Sean Ellis help you ask and
answer those questions in this brilliant book, made for those new
to the art and science on how to hack growth.”
—Geoffrey Colon, Communications Designer at Microsoft and Author
of Disruptive Marketing
"Two of the best marketers I know, Morgan Brown and Sean Ellis,
have written a fun and accessible guidebook to growth hacking and
marketing. If your mandate is to drive high leverage growth, then
is book is your new best friend."
—Patrick Vlaskovits, New York Times Bestselling Author of Hustle
and The Lean Entrepreneur
"Hacking Growth is the definitive guide to building authentic,
sustainable, compounding growth for your company. If you want to
know how proven growth practitioners at fast-growing companies do
what they do-- pick up this book." --Annabell Satterfield, Growth
Mentor, 500 Startups
"A terrific book [that] belongs up there with Geoffrey Moore, Eric
Ries and Steve Blank’s books as a fundamental part of the canon of
StartUpLand" -- Jeff Bussgang, Harvard Business School
Lecturer, and general partner at Flybridge Capital Partners
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