JOHNSON'S. Trusted since 1885. Baby Powder J & J Active Ingredients: Talc; Fragrance Shake powder into your hand and smooth onto skin. Uses: For baby, use after every bath and nappy change, to make your baby's skin soft and smooth. JOHNSON'S Baby Powder's natural softness helps prevent chafing. For you, use every day to help feel soft, fresh, and comfortable. For external use only. Keep out of reach of children. Close tightly after use. Do not use on broken skin. Avoid contact with eyes. Keep powder away from child's face to avoid inhalation, which can cause breathing problems.