JOHNSON'S. Trusted since 1885. Baby Powder J & J Active Ingredients: Talc; Fragrance For baby, use after every bath and nappy change to make your baby's skin soft and smooth. JOHNSON'S Baby Powder's natural softness helps prevent chafing. For you, use every day to help feel soft, fresh and comfortable. Shake powder into your hand and smooth onto skin. Store in a cool dry place. Uses: Your skin and your baby's skin are susceptible to irritating friction. Friction is caused by clothes rubbing against skin and folds of skin rubbing against each other. JOHNSON'S Baby Powder is made of millions of tiny slippery plates that glide over each other eliminating friction. Skin is left feeling cool and comfortable. JOHNSON'S Baby Powder is unsurpassed in softness and is hypoallergenic, dermatologist and allergy tested. And only JOHNSON'S has that special clean, fresh scent. For external use only. Keep out of reach of children. Close tightly after use. Do not use on broken skin. Avoid contact with eyes. Keep powder away from child's face to avoid inhalation, which can cause breathing problems.